DILUTE THE POWER UNDERGROUND STREETWEAR SINCE 2012

Streetwear is more than fabric.

It’s signal. It’s identity. It’s resistance.

Founded in 2012, Dilute the Power quickly became one of the fastest-growing Instagram pages of its time—built organically, powered by message over marketing. What started as a movement became one of the most recognized underground streetwear brands in the culture.

We don’t just design clothing.

We create statements.

Every drop is intentional. Some pieces are limited edition—rare, unrepeated, never restocked. Others remain available year-round—core armor for those who live the mindset daily.

Dilute the Power represents decentralization, independence, and thinking beyond the surface. It’s for the ones who question. The ones who build. The ones who refuse to be programmed.

From heavyweight hoodies to statement tees, every piece is built with durability, quality, and purpose. Designed for real streets. Real conversations. Real impact.

This isn’t fast fashion.

This isn’t mass production.

This is culture.

This is Dilute the Power.